Introduction To Business

Introduction to Business

Introduction to Business is a comprehensive textbook designed to meet the needs of foundational business courses. The text covers business principles and emerging trends in management, leadership, production, marketing, and finance. It provides detailed explanations within the context of core themes such as ethics, entrepreneurship, customer satisfaction, global business, and managing change. The textbook includes hundreds of current business examples from various industries and geographic locations, and features a variety of individuals. With a focus on integrated learning, engaging business themes, and the development of business terminology, this resource equips students with the knowledge, skills, and competencies necessary for success in the competitive workplace.”